The Personal Website of Kaan Un

Kaan Un

I am Kaan Un, founder of Traction IT. We run your marketing and outreach. You stay on product and customer calls. Signal-based lead sourcing, qualification, and founder-voice outbound, backed by hands-on work across GTM systems, AI engineering, sponsorships, and marketing.

Türkçe: Kaan Ün - Kişisel Web Sitesi

0+Client Engagements

0+Automations Shipped

0%Avg. Delivery Speed

0%Retention Rate

Career Arc

The Journey

2025 - Present

Traction IT

Founder & GTM Engineer

Founded a GTM engineering agency that runs marketing and outreach for founder teams, from buyer signal mining through founder voice outreach and retention.

5 qualified leads in 24 hours

2024 - 2025

Masraff International

Forward Deployed Software Engineer

Sat between customer success, sales, and engineering, translating client pain points into shipped features across frontend, data, and AI/OCR work.

4M+ user records processed

2023

Cogent Integrated Business Solutions

Technical Product Lead

Turned manual prospecting into a serverless SaaS product while directing a research and data science team.

80% less researcher effort

2022 - 2024

Netoloji Software International

Solutions Engineer

Primary technical liaison for enterprise banking clients, running demos and high-security implementations, then establishing North American operations.

99.9% uptime, 200+ banking users

Collaboration

People & Teams

Cursor, Clay, Lovable

Ambassador Triple Stack

Ambassador for all three, a combination few operators hold at once.

24 hours

Lead Turnaround

Qualified leads delivered within a day of a 15 minute discovery call.

7 founders

Founder Cohort

Double Down Hacker House, a Toronto cohort focused on marketing and distribution with weekly demos.

600+ attendees

Community Scale

Co-organized a Cursor event in Toronto, alongside 400+ attendee hackathons.

15 researchers

Team Leadership

Researchers and data scientists directed as technical product lead.

60% faster

Delivery Speed

Idea to production lead time compressed through SDLC standards and CI/CD.

Recent Thinking

Blog Preview

2026-08-03

Let’s talk sales

It’s been the unfair advantage of many of the conquerors, innovators and leaders of the past.

salesfounder-led-salesoutbound

2026-03-20

Feedback cycles, Moats, Siege tactics

The speed and quality of your feedback cycles will shape your future. The question is will you use this information to conquer, or will you find solace in misplaced comfort?

strategymoatsfeedback-loops